Wiki Bearings

The AutoParts Revolution – Featuring Steven Pickering of BuyParts24

Hassanein Alwan

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In this episode of the Wiki Bearings Podcast, host Hassanein Alwan dives into one of the UAE’s most inspiring stories of digital transformation — the remarkable rise of BuyParts24, the region’s largest B2B e-commerce platform for automotive spare parts.

Our guest, Steven Pickering, General Manager of BuyParts24, reveals how his team reimagined a traditional automotive aftermarket business into a fully digitized, data-driven marketplace trusted by thousands of workshops, garages, and distributors across the UAE. What started as a bold vision within the Ghassan Aboud Group has become a success story that’s redefining how auto parts are sourced, priced, and delivered across the region.

Steven shares the journey from concept to execution — the challenges, breakthroughs, and lessons learned along the way. He discusses how BuyParts24 overcame major data hurdles, including VIN-based part identification, to deliver unmatched accuracy in part matching and search. Listeners will discover how a focus on trust, logistics excellence, and risk management helped the company build a scalable and secure digital commerce model that balances innovation with reliability.

Beyond the technology, the episode shines a light on the human side of digital adoption. Steven explains how the BuyParts24 team helped traditional workshops embrace digital tools through education, simplicity, and user-focused onboarding. Their motto — “Simplify to amplify” — became the guiding principle for making e-commerce accessible to all levels of digital maturity.

From same-day delivery and three-hour express service to a data-powered strategy that leverages AI for inventory optimization and demand prediction, BuyParts24 demonstrates how innovation can transform even the most traditional industries.

Listeners will also gain insights into how the UAE’s “Do It For Me” (DIFM) culture shapes the B2B aftermarket and why catering to garages and fleet operators — rather than individual consumers — is key to success in the region.

Whether you’re a business leader exploring e-commerce, a professional in the automotive industry, or simply passionate about innovation, this episode will open your eyes to what’s possible when technology meets vision.

Episode Highlights:
💡 The vision behind BuyParts24 and its role in digitizing the UAE auto aftermarket
💬 Solving data accuracy and VIN challenges
💳 Building trust with payment and credit systems
⚙️ Overcoming resistance through education and simplicity
🚚 Logistics innovation and same-day delivery
📊 Using data and AI to predict demand and trends
🧠 Lessons for traditional businesses going digital

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